our design philosophy...

The design philosophy of The Edwards Design Studio has evolved to emphasize the adaptive nature of design approaches across various projects. Our primary principle revolves around the belief that well-designed spaces should actively contribute to enhancing human experiences. By ensuring that spaces are aligned with this philosophy and fulfill their functional requirements, both the overall ambiance of the spaces and the quality of life for their occupants are elevated.

At the core of this design philosophy lies the recognition of sensory experiences as pivotal in enriching human existence. Without our senses, life would be colourless, dull, and subdued.

In the realm of design, an array of tools is at our disposal to amplify the human experience. 

Our daily lives are a playground for all our senses. Incorporating visual, olfactory, and auditory elements are of significant importance in order to create a comprehensive sensory experience for individuals entering any of our designed spaces.

This concept materializes through the application of color, acting as a visual magnet that draws individuals into the space. This concept is further strengthened by introducing a distinct signature fragrance, adding an extra layer of sensory engagement that entices individuals to truly engage with their surroundings. To amplify this experience, the incorporation of carefully curated sounds aim to heighten the sense of complete immersion and reinforce the innate biophilic elements that are always inherently woven into the design.

“My design leadership has evolved into a deep-rooted belief that design approach should change from one project to another. My principal design philosophy embraces the notion that a good space should effectively contribute to improving the human experience. By ensuring spaces are designed to holistically adopt this philosophy and address their functional requirements, the overall character of the spaces and quality of the lives of its users are harmoniously enhanced”

…improve the human experience

“I am an individual who takes inspiration in organic and biophilic designs, following the works of Frank Llyod Wright and Zaha Hadid. I tackle each design with a creative but efficient approach. Utilizing strengths and weaknesses, applying knowledge, and acquiring detailed research, each design brings concepts and ideas to life through smart and sustainable design practice.”

…takes inspiration from biophilic design

The Edwards Design Studio. © 2023